Does your country need some nation branding?
This week I wrote about 12 recipes for country branding – that is 12 ways to ‘brand’ your country and take the appropriate measures to prompt your country’s image to move towards the desired direction....
View ArticleArtist proposes new monument for Switzerland’s nation branding
An artist by the name of Axel Brechensbauer has drawn a proposal of a monument to be installed in the peak of a Swiss mountain as a symbol of Switzerland (but ont only). The artists himself explains,...
View ArticleUkraine launches new nation brand identity
The Ukranian Ministry of Foreign Affairs has launched a new nation branding identity for Ukraine. The accompanying website, BrandUkraine.org, features the main elements of the new Ukranian brand...
View ArticleBrand Canada – beauty of nature or nature of beauty?
Canada should redirect attention from the beauty of its nature to the beauty of its Six Cs – read on to find out what they are. With the G8 and G20 meetings about to begin, the attention of the...
View Article2010 Country Brand Index released
It’s November and it’s time for the annual Country Brand Index to be released, as we announced on our Early Results from the 2010 Country Brand Index post. This index is a yearly study made by...
View ArticleTV interview with Brand South Africa’s CEO and Simon Anholt
As we reported in September this year, the Brand Africa forum was celebrated in Johannesburg, South Africa, as a summit with nation branding experts and country brand managers from a number of African...
View ArticleWhy Costa Rica is a winning brand
Dorie Clark, CEO of Clark Strategic Communications, is a marketing and communications consultant. She’s written a small piece on why Costa Rica is a winning brand from the touristic point of view: I...
View ArticleBrand Qatar – To B or not to be?
In today’s increasingly global marketplace, where plethora of choice and successful mass production have resulted in thousands of advertising messages bombarding us every day, it is interesting to note...
View ArticleBranding the Nenets region
We continue to look North. Some weeks ago we imagined how a country sitting around the Arctic Sea would be like if ruled by Tyler Brûlé (the Nippon-Nordic Confederation) and now we look at a region...
View ArticleSouth Africa is Africa’s most valuable country brand, study says
South Africa was named Africa’s most valuable nation brand last Wednesday (May 25th, 2011) at the announcement of the fourth BrandFinance Global Nation Brands League. The BrandFinance Global Nation...
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